Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is
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Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
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Authors:
Kawasaki, Guy, 1954-
Statement of Responsibility:
Guy Kawasaki
Title:
Enchantment
the art of changing hearts, minds, and actions
Publisher:
New York :, Portfolio/Penguin,, 2011.
Characteristics:
xxiii, 211 p. :,ill. ;,22 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
Introduction
Why enchantment?
How to achieve likability
How to achieve trustworthiness
How to prepare
How to launch
How to overcome resistance
How to make enchantment endure
How to use push technology
How to use pull technology
How to enchant your employees
How to enchant your boss
How to resist enchantment
Conclusion.
Summary:
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
Subject Headings:
Persuasion (Psychology) in organizations.
Persuasion (Psychology)
Influence (Psychology)
Marketing Psychological aspects.
Management Psychological aspects.
Topical Term:
Persuasion (Psychology) in organizations
Persuasion (Psychology)
Influence (Psychology)
Marketing
Management
LCCN:
2010046009
ISBN:
9781591843795
1591843790
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