The Candidate
What It Takes to Win, and Hold, the White House
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There are two winners in every presidential election campaign: The inevitable winner when it begins and the inevitable victor after it ends. Popkin draws on a lifetime of presidential campaign experience and academic research and analyzes what it takes to win the next campaign.
Author:
Popkin, Samuel L.
Title:
The candidate
what it takes to win, and hold, the White House
what it takes to win, and hold, the White House
Publisher:
Oxford University Press
Imprint:
New York : - Oxford University Press
Pages:
350
ISBN:
0199922071, 9780199922079
Language:
English
Notes:
Campaign juggling -- Planning for chaos -- Challengers : the search for an experienced virgin -- The challenger who couldn't lose : Hillary Clinton in 2008 -- Incumbents : regicide or more of the same -- The unbeatable incumbent : George Bush in 1992 -- Successors : lapdogs or leaders -- The successor with peace and prosperity : Al Gore in 2000 -- Teams that work -- Is this any way to pick a president?.
Includes bibliographical references and index.
Includes bibliographical references and index.
Statement of responsibility:
Samuel L. Popkin
Characteristics:
viii, 350 p. ;,25 cm.
Author (Original Script):
Popkin, Samuel L.
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