Feb 19, 2020tj_is_cool rated this title 2.5 out of 5 stars
Comparison leads to decoy.
The power of free (zero)
Social norm vs market norm
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Samuel A Marcum
Mar 22, 2013Samuel A Marcum rated this title 3 out of 5 stars
I wasn't greatly impressed with Dan Ariely's skill as a writer. While he made the material and research documenation clear and accessible, I thought it was more compelling to listen to and watch him speak. (Look for him on TED…
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Predictably Irrational