Watching TV remains the only book about television to go beyond mere alphabetical listings and limited reminiscences about the medium's most popular programs. Harry Castleman and Walter J. Podrazik present a sweeping season-by-season survey capturing the essence of television from its inception to the present. anecdotes and the complicated network strategies that have made television a multi-billion-dollar industry. By presenting every prime-time schedule season by season, from the fall of 1944, Watching TV provides a fascinating reading of how the personalities, popular shows and coverage of key event shave evolved during the past six decades. photographs, Watching TV is a valuable history of American television, now updated to include the most recent programming and industry developments.