The Hidden Persuaders

The Hidden Persuaders

Paperback - 2007
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A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Published: Brooklyn, N.Y. : Ig Pub., c2007.
Edition: Reissue ed.
ISBN: 9780978843106
097884310X
Branch Call Number: 659.1019 PAC REISSUE ED.
Characteristics: 240 p. ;,21 cm.

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