How to Market your Business

How to Market your Business

A Practical Guide to Advertising, PR, Selling, and Direct and Online Marketing

Paperback - 2008
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Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully.

Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Published: London ; Philadelphia, PA : Kogan Page, 2008.
Edition: 6th ed.
ISBN: 9780749451455
0749451459
Branch Call Number: 658.8 PAT 6TH ED.
Characteristics: vii, 262 p. :,ill. ;,24 cm.

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