The High Cost of Discount Culture

Pre-loaded Audiobook - 2009
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From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt--and almost everywhere in between--America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time--the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world. Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship. The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics, which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields--history, sociology, marketing, psychology, even economics itself--to upend the conventional wisdom.
Published: [Solon, Ohio] : Playaway Digital Audio : [Manufactured and distributed by] Findaway World, LLC, [released 2009], c2009.
Edition: Unabridged.
ISBN: 9781607758211
Branch Call Number: PLAYAWAY 381.149 SHE
Characteristics: 1 sound media player (11 hr., 30 min.) :,digital ;,3 3/8 x 2 1/8 in.
Additional Contributors: Raver, Lorna


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Jan 11, 2013

A very informative book, but also kind of depressing. The big retailer's hold on the consumer is near total.

Dec 16, 2012

I will never look at shopping the same way again! I recommend this book for consumers who do not appreciate being duped.

Sep 17, 2009

This book on disc offered more detail than I was interested. However I did learn a great deal about discounting and retailing in general. Glad to have heard it but I never would have made it thru the print version.


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