The Complete Idiot's Guide to Writing Business BooksBook - 2009
The number of business books published in the United States is on the upswing; there was a 12 percent increase this past year over the year before. Interestingly, another report, published at about the same time in The Economist, took some of the steam out of business books' sales by saying, 'It's astonishing how bad most business books are.' Clearly, the time has come for The Complete Idiot's Guide® to Writing Business Books.
Just about anyone can learn the basics of writing letters and memos from any of dozens of business writing books already in print. But the typical business book author isn't a writer by temperament, training, or talent. He's a businessperson with an idea to express, and no matter how great that idea is, no matter how huge his platform may be, he's likely to go off the rails on one or more of the essentials - style, voice, pace, or focus. The Complete Idiot's Guide® to Writing Business Books takes the aspiring business book writer on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. And, of course, marketing and publicity are major stops on the tour. Both a how-to guide and a reality check, the book prepares fledging business book writers for success with publishing houses and self-publishing presses - because many business book writers are looking to have a book in hand to sell at conferences and other appearances rather than to be the next Lee Iacocca or T. Boone Pickens.
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