How to Say It

How to Say It

Doing Business in Latin America : A Pocket Guide to the Culture, Customs, and Etiquette

Book - 2009
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An essential guide to doing business in Central and South America, complete with communication and etiquette tips.

This is the essential guide to business etiquette and customs for anyone doing business in Latin America. It features everything the reader needs to know'from getting an appointment to securing a contract. Doing business in Latin America can pose unique, substantial challenges to a non-native, and this book demystifies the entire process. From the two-hour ?business lunch,? at which no business is ever discussed, to handing out business cards the right way, Diran covers every crucial nuance. He also addresses:

? How things move at a much slower pace than most American business processes and deals
? How family truly comes before business, even if it means skipping an important meeting to take care of a loved one
? The importance of connections and mutual Acquaintances
? How to work with translators and bilingual assistants to get the job done
? Proper dress, body language, and gestures
? Tips on entertaining and giving and receiving gifts
Published: New York : Prentice Hall Press, 2009.
Edition: 1st ed.
ISBN: 9780735204430
Branch Call Number: 395.5209 DIR
Characteristics: xix, 252 p. ;,19 cm.
Alternative Title: Doing business in Latin America


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laura1costa May 30, 2013

The book has some good tips in general. The author has experience mainly in Mexico and generalice its customs to the rest of Latin America. Every LATAM region has different approaches to different situations,
I would complement this book with more info. from the country to be visited.


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