Brand Success

Brand Success

How the World's Top 100 Brands Thrive and Survive

Paperback - 2011
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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.

The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.

With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

Published: London ; Philadelphia : Kogan Page, 2011.
Edition: 2nd ed.
ISBN: 9780749462871
0749462876
Branch Call Number: 658.827 HAI 2ND ED.
Characteristics: vii, 296 p. ;,22 cm.

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