I Want My MTV

I Want My MTV

The Uncensored Story of the Music Video Revolution

Book - 2011
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Remember the first time you saw Michael Jackson dance with zombies in 'Thriller'? Diamond Dave karate kick with Van Halen in 'Jump'? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's 'Here I Go Again'? The Beastie Boys spray beer in '(You Gotta) Fight for Your Right (To Party)'? Axl Rose step off the bus in 'Welcome to the Jungle'?

Remember When All You Wanted Was Your MTV?

It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.

I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.

Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.

Published: New York : Dutton, 2011.
ISBN: 9780525952305
Branch Call Number: 791.4561 MAR
Characteristics: 608 p., [8] p. of plates :,ill. ;,24 cm.
Additional Contributors: Tannenbaum, Rob


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samutavi Jan 23, 2013

If you grew up in the MTV age then this book is an amusing treat. It brought back great memories of gathering around the t.v. in breathless anticipation of every new video, The behind the scenes stories are entertaining and the details of how MTV came to be are interesting.

nutty7688 Feb 29, 2012

No the best book, but good none the less.

greeneyedmonster Jan 31, 2012

This is a decent popular history of the best years of MTV. Besides a quick intro to each chapter, the story is told in quotes, which I found to be a little annoying; I wish they had mixed these with a more traditional narrative. On the other hand, hearing the story in the voices of those who lived it was pretty interesting, especially when stories conflicted. You could tell who was kind of a jerk (ahem, Adam Curry) and who was maybe smarter than they seemed. All in all, an entertaining read that was sometimes difficult to put down.


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