Design Like Apple
Seven Principles for Creating Insanely Great Products, Services, and ExperiencesBook - 2012
"Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders. Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple"--
Published: Hoboken, N.J. : Wiley, 2012.
Branch Call Number: 658.5752 EDS
Characteristics: 192 p. :,col. ill. ;,22 cm.