Business Models for Dummies

Business Models for Dummies

Paperback - 2013
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Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.

Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible

If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.

Published: Hoboken, New Jersey :, John Wiley & Sons,, 2013.
ISBN: 9781118547618
1118547616
Branch Call Number: 658.4012 MUE
Characteristics: xvi, 364 p. ;,24 cm.

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