No B.s. Guide to Direct MarketingPaperback - 2013
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy -- delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants -- all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Published: Irvine :, Entrepreneur Media, Inc.,, 2013.
Edition: Second edition.
Branch Call Number: 658.872 KEN 2ND ED.
Characteristics: xvi, 173 pages :,illustrations ;,23 cm.