Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running A Business in Today's Consumer-driven WorldDownloadable Audiobook - 2008
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
Published: [United States] : Tantor Media, Inc. : Made available through hoopla, 2008.
Branch Call Number: HOOPLA DOWNLOADABLE AUDIO
Characteristics: 1 online resource (1 audio file (5hr., 30 min.)) :,digital.
Alternative Title: Running a business in today's consumer-driven world