Don't Even Think About It

Don't Even Think About It

Why Our Brains Are Wired to Ignore Climate Change

Book - 2014
Average Rating:
Rate this:

Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake.

With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired-our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story.

In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.

Published: New York, NY :, Bloomsbury Publishing,, 2014.
Edition: First U.S. edition.
Copyright Date: ©2014
ISBN: 9781620401330
Branch Call Number: 363.7387 MAR
Characteristics: 260 pages ;,25 cm
Alternative Title: Do not even think about it


From the critics

Community Activity


Add a Comment
rdelrosso2001 Sep 12, 2016

I try to read all the reviews. However, I found the Kirkus Review difficult to read.

I think you need to skip a line between paragraphs and make it easier to read.

--Robert Del Rosso

Jan 25, 2016

I read this book awhile back, but thought it beneath comment, as the trivial content makes one consider why people cannot: focus on using their turn signals in traffic; ever bother to check out a political candidate's voting record, or believing Paul Krugman, notorious lobbyist for the central bankers ( is thought to be a // liberal \\ simply because he claims to be one, while Krugman lies outrageously about everything from the rentier class [which he claims their revenues make up ONLY 1% of the GDP?!?!?!?!? It's the largest chunk of it!] to claiming that the spiking oil prices in 2008 was due to simple supply and demand, not speculation, and his argument with far more honest and intelligent economist, Steve Keen, with Krugman erroneously -- or falsely -- claiming that banks do not create credit !?!?!?!?! [Krugman's never heard of the fractional reserve system?????]

Dec 09, 2015

A thought-provoking book with an unusual approach to the issue of climate change - exploring why (psychologically) so many are resistant to changing their lifestyles and thus "unable" to accept scientific fact. The discourse is transferable to other areas (e.g. gender issues) but the examples are related to global warming.

Jun 14, 2015

This is such an important book! If you accept the reality of human-caused climate change and are frustrated that so few people get it, you must read this book. Marshall explores the many psychological reasons that humans respond as they do to this issue and provides many suggestions for the communication of the issue to the public, especially the non-converted. He also encourages us to explore our own biases and hypocrisies.

In spite of a few typos and the occasional grammatical error, the book is fairly well-written, well-organized, easy to read and sprinkled with some gentle humour. Although written by a Brit, its intended audience appears to be primarily American.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at DBRL

To Top