Marissa Mayer and the Fight to Save Yahoo!

Marissa Mayer and the Fight to Save Yahoo!

Book - 2015
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"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "--
Published: New York :, Twelve,, 2015.
ISBN: 9781455556618
1455556610
Branch Call Number: 338.761 CAR
Characteristics: viii, 357 pages :,illustrations ;,24 cm.

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StarGladiator
Jan 22, 2018

Yahoo?!
Wasn't that the joint that Jerry Yang was once CEO of? The guy who gave up Chinese pro-democracy activists to the Chinese government to be disappeared?!
Speaking of which, just the other day a Chinese human rights attorney was disappeared by the Chinese gov't for publicly suggesting a change in their constitution might be in order?!
Wonder if they will be publicizing that at their Confician Institutes situated across the USA?!

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MaxCW26
Jan 18, 2018

Good inside look at Yahoo! and how it all fell apart. It can seem a little dated since it ends before Mayer's tenure at Yahoo! ended but still a worthwhile read.

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