What Only the CEO Can Do

What Only the CEO Can Do

Downloadable Audiobook - 2010
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This Harvard Business Review (HBR) article describes and focuses on the unique tasks only a CEO can perform. Peter Drucker created the core elements of this article. They were then updated and further refined by former P & G CEO, Arthur Lafley. This article and our corresponding Harvard Thoughts audio book define the importance of the CEO focusing his or her organization first on the most meaningful outsider, the customer. Then Drucker addresses the concept of what business are you in (also see our HBR based audio book, "What Business are You In?" by Ted Levitt) and how this is a task only the CEO can perform. The CEO must identify the organization's core competencies and shed the non-core ones. Lafley describes how he did this at P & G with Peter Drucker's assistance by focusing on core brands for P & G to be more nimble in their marketing efforts and by spinning off secondary ones to companies such as Smuckers who added these brands to their core product lines. P & G also benefited financially from this refocusing by becoming a major Smuckers' shareholder. Drucker then emphasized the second key CEO task, balancing short term against long term needs to earn sufficient present income to support investments for the future to sustain and grow the company over extended periods. Finally, they stated that the third key CEO task was to establish clear values and core standards in an organization. They emphasized this meant the CEO must make sure these are completed understood and internalized throughout the organization, from top to bottom.
Published: [United States] : Simply Magazine : Made available through hoopla, 2010.
Edition: Unabridged.
ISBN: 9781614961291
1614961298
Branch Call Number: HOOPLA DOWNLOADABLE AUDIO
Characteristics: 1 online resource (1 audio file (60 min.)) :,digital.
Additional Contributors: Brown, Deaver

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