The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Book - 2015
Average Rating:
Rate this:
A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.
Published: New York, NY :, HarperCollins Publishers,, [2015]
Edition: First edition.
Copyright Date: ©2015
ISBN: 9780062226815
Branch Call Number: 658.4038 LOH
Characteristics: xi, 239 pages ;,24 cm
Alternative Title: Dataism


From the critics

Community Activity


Add a Comment
Feb 02, 2018

This is an excellent book!
Of course, Big Data [meaning Big Data Mining] can work both against us and - - occasionally, for us.
For instance, much disinformation has been purposely spewed forth about the JFK assassination, yet using Big Data Mining techniques and processes we were able to cast off much of the unverifiable stuff and focus on important linkage analysis, which yielded:
The following people belonged to the same FBI/SIS [Special Intelligence Service] unit operating in Central and South America during World War II:
Cartha DeLoach [on 11/22/63, senior FBI agent, soon to be assistant director who had a cousin who was a doctor at Parkland Hospital in Dallas;
William Harvey [on 11/22/63, chief of CIA station in Italy and creator of the CIA's assassination bureau. Cables indicating the approximate date and location of the planned assassination of President Kennedy were intercepted by Pfc. Eugene B. Dinkin - - sent from CIA Station/Italy to an OAS site - - OAS having been an fascist, rightwing paramilitary French gang who were anti-Kennedy.];
J. Gordon Shanklin [on 11/22/63, FBI/SAC in Dallas];
J. Walton Moore [on 11/22/63, CIA's man stationed in Dallas];
Guy Banister [on 11/22/63, CIA paymaster in New Orleans].
Their SIS headquarters was at the Rockefeller Center building in New York City, where they reported to the Coordinator of Inter-American Affairs, Nelson Rockefeller.
Rockefeller's administrator was George de Mohrenschildt.
[Now isn't that special . . . .]

Feb 01, 2018

An extremely interesting read.

I suspect it would be extremely difficult to give a lay explanation of AI, machine learning and “Data Science”. Steve Lohr doesn’t even try but tells the story of Big Data by talking about significant people who hav been instrumental in it’s rapid development and describing how it has led to the revolution under way.

Not only did I learn a lot. I thouroughly enjoyed the read.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at DBRL

To Top