Competing Against Luck

Competing Against Luck

The Story of Innovation and Customer Choice

Downloadable Audiobook - 2016
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Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Published: New York, NY :, HarperBusiness, an imprint of HarperCollins Publishers,, [2016]
Copyright Date: ©2016
ISBN: 9780062565112
Branch Call Number: OVERDRIVE DOWNLOADABLE AUDIO
Characteristics: 1 sound file :,digital
audio file, rda

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