Competing Against Luck
The Story of Innovation and Customer ChoiceDownloadable Audiobook - 2016
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Published: New York, NY :, HarperBusiness, an imprint of HarperCollins Publishers,, 
Copyright Date: ©2016
Branch Call Number: OVERDRIVE DOWNLOADABLE AUDIO
Characteristics: 1 sound file :,digital audio file, rda