Hit Makers

Hit Makers

The Science of Popularity in An Age of Distraction

Book - 2017
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"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful,"--NoveList.
Published: New York :, Penguin Press,, 2017.
Copyright Date: ©2017
ISBN: 9781101980323
110198032X
Branch Call Number: 306.3 THO
Characteristics: 344 pages :,illustrations ;,25 cm

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ckapadia
Jun 10, 2017

This book was really hard to read. Based off a Derek Thompson interview I heard I was convinced this would mostly deal with music, but it covers everything, and all of his ideas don't seem very organized. He keeps jumping between different time periods and mediums, and I don't sense any structure to his argument.

k
kevincostain
Jun 06, 2017

Hit Makers is an easy read that gives you some context for why things become popular in media. Much of the book delves into historic examples of how people or executives first rejected something (such as the hit song "Rock around the clock"), only to embrace it afterwards due to some confluence of events or luck. It's fascinating stuff. Since this is a new book, there are many pages devoted to how the Internet and Facebook (and others) have molded the popularity process.

Naturally, Thompson, nor anyone else can tell you "how" to make a hit, but reading this - you kind of get a feel for how some of this happens.

f
fledge
May 06, 2017

Interesting tidbits of how things – movie, songs, books – become hits. Marketers study how to influence people, to get them to buy things, but this is more an art than a science. The book traces how the media are changing, from books, to movies, to radio, to television, to the Internet, and how people are consuming and responding to the choices being given them.

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