Co-create

Co-create

How your Business Will Profit From Innovative and Strategic Collaboration

Book - 2017
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The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.
Published: New York, N.Y. :, St. Martin's Press,, [2017]
Edition: First edition.
ISBN: 9781250103024
1250103029
Branch Call Number: 658.046 NOU
Characteristics: xii, 286 pages :,illustrations, map ;,25 cm

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